e-commerce website development.

10 Website Design Tips to Increase Sales During the Shopping Season

As an entrepreneur, you want to encourage your clients to buy more from your websites and increase sales. This step is known as conversion. If you notice an increase in traffic but fewer conversions on your website, you should investigate why. Honestly, a variety of variables contribute to the problem.

Why is website design important for attracting customers?
Website design can have a significant impact on your potential buyers’ preferences. According to research, an appraisal of the product takes approximately 90 seconds. And the buyers merely render the websites for a portion of that period. Believe it or not, 94% of the first impression is based on website design.

Furthermore, around 75% of people will rate your brand’s image based on its website design. The majority of your website users are not looking to buy things but rather to scout options and compare your website to your competitors’ websites.

Here are some web design techniques to help you increase sales during the sales and discount seasons.

1.) The color of your website can determine an increase in sales.

According to leading organizations, quickly changing the color of the CTA (call-to-action) button to another, such as from green to red or red to green, can result in a significant increase in conversion rates. You may also be interested to know that people with impairments and color blindness frequently struggle with the hues red and green.
If your website’s target audience is ladies, focus on a green, purple, blue, or pink theme website design. Men can choose from black, green, blue, and orange.

2.) Product videos can help you increase conversions.

Product videos can boost conversion rates and purchases. The quantity varies; however, some businesses claim to have increased conversions by up to 144%. Service-based and B2B firms can use the movies to share their business stories with the globe.

3.) Make your website user-friendly.

Make sure to place important information “above the fold.” Stop making consumers browse and search for what they need. Create simple navigation features so that your users can easily find goods that aren’t shown on your first page.

4.) Create a transparent, unique value proposition.

Determine your unique value proposition (UVP). If you are unaware, this would be your first concern. The second problem is that your UVP is unclear to your website visitors. Make it clear upfront why customers should choose your brand.

5.) Put out trust symbols.

Some of the most common trust symbols are corporate certifications and emblems, evaluations, and badges. You may also display industry-specific emblems and security seals. You can also share customer testimonials that serve the same purpose. Your goal is to confirm your brand’s reliability for clients.

6.) Offer free discounts.

If you’re offering free things, make sure the word ‘free’ appears in bold characters. Your website should elucidate the reasons for trustworthiness or the unique ways your company caters to your customers’ needs.

7.) Ask customers for short forms.
Potential buyers do not want to provide their six-digit information, pet names, last names, states, or cities only for downloading. Instead, ask for their zip code, email address, or first name. If you are currently utilizing a captcha test, you may want to turn it off to see if it improves response rates without increasing spam.

8.) Select virtual chat to interact with customers.

More and more customers choose online chat when browsing and are unsure about size, color, or product quality. Even if your customers do not want to chat, they will realize that a virtual chat option is present on your website. This alone can make people trust your brand, business, or items.

9.) Your headlines must be able to address customer concerns.

The big, bold, and captivating headlines must be powerful enough to address all of your potential clients’ concerns and problems with the services or products you offer. Regardless of the customer problems, you must address them prominently in your headlines.

10.) Don’t clutter your website with too much content and symbols.

A cluttered website not only looks strange, but it can also confuse your clients’ attention spans. Too much text, symbols, and logos will make it tough to find the alternatives you need. Furthermore, it becomes exceedingly difficult for tech-challenged people to grasp your website, leaving them unsure of where and how to contact it or purchase things. Too much confusion may cause consumers to leave your website and visit a competitor’s website.

Web dev in Dubai is a prominent eCommerce development company that uses cutting-edge technology to solve all of your website’s challenges. Furthermore, they help achieve a higher ROI with their effective web design strategies, all of which offer 100% results.

e-commerce website development.